A Systematic View Regarding Business Rethinking in the Context of Supply Chains Sustainability

The crisis generated by the pandemic has challenged the hospitality industry on multiple layers. We are not talking only about the reduced number of customers and instability of the tourists flows, apart of the total lockdown from the beginning of the pandemic, but, we are referring to the managerial and marketing capabilities of hospitality companies to deal with profound changes along their supply chains. The present paper proposes a systematic review aimed to highlight the main directions in which the scientific literature from the field is analyzing the complex issue of hospitality supply chain sustainability implementation. Authors have been selected only articles from journals, conferences or books indexed in the last five years within Web of Science databases. The results of the analysis are showing that implementation of sustainability related principles along the supply chains, combined with a proper sustainable human resources management and a special view upon the customer relationship management offers to the hospitality field companies a certain sum of strategic instruments in order to cope with the huge challenge imposed by the pandemic. The future business models adapted entirely to a post-pandemic economy should emphasize a sustainable type of consumer behavior and a supply-delivery chain based on intelligent” out of the box” collaboration between organizations along the chain.