A STUDY ON CONSUMERS ATTITUDE ON EVENT BASED MARKETING IN COIMBATORE CITY

In world, event based marketing has been changing the consumers attitude through more variety of products and services to the people with cost effective environment. These are factors influencing to purchase the products on event-based marketing place with more excitement. The consumers have been visiting the events for more availability of products and it provides more opportunities to humans. This article focuses the consumers attitude on event-based marketing in Coimbatore city. Structured questionnaire have represented to collect the consumers responses. For analysis, the researcher utilized the percentage analysis and ANOVA to find out the attitude changes towards event based marketing in the study area. The study denotes the consumers attitude and their attitude changes on event based marketing through the analysis results in Coimbatore city.