A COMPARATIVE STUDY OF FIRM PERFORMANCE AMONG BANKING, INSURANCE AND IT COMPANIES IN INDIA

Purpose: To do a comparative study of firm performance among banking, insurance and IT companies in India Designing/Methodology/Approach: The planned sample size for the study is 750 out of which 600 responses are found usable. The questionnaire has been designed by consisting 9 indicators or statements about the firm performance as per (Cesar Camison et al., 2009) having dimensions as economic performance and satisfaction performance. As per these dimensions the statements are converted into questionnaire on a five point Likert scale range 1 to 5 from Poor to Excellent. Findings: These relationships showing the impact of organization performance on banks/ insurance/ IT companies where it is found that banking emphasizes more on improvement in organizational performance by profitability, growth and market share. It also emphasizes on improvement in satisfying its customers, stakeholders and maintaining competitive position as compared to the insurance and IT sector companies. Originality/Value: The relationships studied are helpful in understanding the dimensions of organization performance to be possessed and acquired by three service sectors of India i.e., banks/ insurance/ IT companies.