A Comparative Study of Urban and Rural Customers on Perception towards Online Payment System at Anantapur District

Digital payments are gradually replacing physical cash transactions. In other words, e payment systems or cashless transactions make up digital payments in the online platform, and online payments are widely used as they are perceived to be easy, quick, and comfortable. Digitalization is the key for future growth of the Indian economy. In order to make this into reality, the Indian government and e payment service providers banks are establishing numerous awareness programs to bring e payment systems into the hands of the people in India. These awareness programs under the vision of Digital India program are trying to increase awareness of cashless payments among Indians. Still, consumers have only some awareness of these online payments in India, especially due to the urban and rural divide. In addition to the medium awareness, there are some problems faced by consumers that prevent them from using digital payments. One big problem is network connectivity, again due to the urban and rural divide. Due to the low network connectivity in rural areas, usage of digital payments is limited. Information on the extent of consumer awareness of digital payments will allow the government and other organizations to take the next step to push towards complete digitalization. Therefore, this study focuses on urban and rural customers on perception towards online payment in Anantapur District. M. B. Sindhu | Dr. D. Jakir Hussain "A Comparative Study of Urban and Rural Customers on Perception towards Online Payment System at Anantapur District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47710.pdf Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/47710/a-comparative-study-of-urban-and-rural-customers-on-perception-towards-online-payment-system-at-anantapur-district/m-b-sindhu