A STUDY ON THE ADVERTISEMENTS RELATED TO SLIMMING PRODUCTS IN PRINT MEDIA AND ITS IMPACT AMONG YOUNGSTERS

Today's trend there is a noticeable raise in the frequency of advertisements of slimming and weight loss products in print media. Being slim has become an obsession for many people in the last couple of decades. Recently many people do not have conscious about slim toned bodies in naturally, so generally these people should constantly be vigilant in methods that will help lose some fat like diet and other methods to conform to current ideals. Many slimming product sellers employ promotion as a tool to persuade youngsters by inculcating creative ideas. These advertisements are highly exaggerated, and they can easily influence the people especially youngsters who are conscious about their appearance. The major objective of this is to analyze the content of various slimming advertisements in print media and to find out its impact among youngsters. The research methodologies used are content analysis and survey method. Through this study it is evident that slimming advertisements use print media as an effective tool to persuade the target audience.