RESEARCH ON DEVELOPMENT PROCESS AND OPTIMIZATION STRATEGY OF THE INTERNATIONALIZATION OF SHANGHAI GOVERNMENTS ENGLISH WEB PORTAL

The English web portal of the Shanghai Municipal Government is a platform for the Shanghai Government to release information and provide services, and it is also the best window for publicizing Shanghai to the outside world. This research reviews the history of the English web portal construction of the Shanghai Municipal Government and finds its future direction by gaining enlightenment from the characteristics of foreign governments foreign-language web portals construction, so as to promote more accurate and timely release of information on the government website, and answer questions for foreigners. It is conducive to creating a real service-oriented web portal and increase the influence of communication.