Sustainability in Fashion: A Consumer Oriented Approach

Fashion industry is considered as one of the largest contributors of pollution in the world. The continuous degrading condition of environment has led to a clarion call to adopt sustainable methods not just at every stage of the manufacturing process but also for the afterlife of the garments when it reaches the customers. this paper attempts to explain the need to focus on the simple yet important ways that can be taken by people to safeguard the depleting natural resources. As the fact that cannot be ignored that both the companies and the consumers equally bear the responsibility to pave the way towards sustainable fashion.