Biennial as a Tool of Broadcast the Historic Identity of the City: The Experience of Yekaterinburg

Yekaterinburg is one of the Russia's largest cities. It entered into the international competition in promoting cities a few years ago. The strategy of global events is one of the ways to positioning the Yekaterinburg: Yekaterinburg hosted the SCO summit in 2009, the city will hold FIFA World Cup in 2018, today the city claims to host the EXPO 2020. However, not all city events are focused on the translation of the unique Yekaterinburg identity. One of these events is the Ural Industrial Biennial, held in Yekaterinburg twice - in 2010 and 2012. While the industrial theme of Biennial meets certain traditions in the history of the city, the communicative potential of the event is still not used completely. Article aims to determine the location of the Ural Biennial in the conceptualization and translation of historical identity of Yekaterinburg.