CORPORATE SUSTAINABILITY: THE CONTENTIOUS NATURE – LITERATURE REVIEW

This paper attempts to provide an overview to the contentious concepts of corporate sustainability (CS). The conclusions, drawing literary support from anecdotal evidences, theories and changing business dynamics reflect that CS is custom made process and thus one size fits all definition of the concept is imprudent. The notion of business entities' social receptivity and responsible citizenship aren't novel and its genesis can be traced to history. As evident from the forthcoming literary discussion that conventional multiple notions of sustainability basically convey the same meaning and consequently corporate and academe often use them synonymously.