MINIMIZING THE DICHOTOMY BETWEEN ECO- TOURISM AND CORPORATE ENVIRONMENTAL CITIZENSHIP

Eco-tourism is the cradle component and a breather to the concept of Corporate Environmental Citizenship (CEC) in an attractive tourist package. Paving way to reduced carbon footprints by offering financial assistance to local communities, resource conservation, mapping adventure & picturesque sites on tourist maps; eco- tourism is slated towards contributing to CEC by acting as an active catalyst promoting a forward progression. This conceptual paper envisages to minimize the existing dichotomy between the Eco-tourism and CEC and offer qualitative prescripts justifying the modalities between the two concepts in the ambit of the paper title. The inductive technique employed in this exploratory paper uses conceptual framework analysis applied on the literature derived from authentic data repositories by opting systematic data mining. The paper holds immense potential for nature conservationists, natural resource allocators, policy implementers, tourist guides, tourism planners, destination marketers, social advocates of CEC and harbingers of societal change.