ESTABLISHING A NICHE: WOMEN ENTREPRENEURSHIP IN RURAL SECTOR

India has been assigned as a land of Goddesses where Ma Lakshmi ,Ma Durga ,Ma Saraswati came, to let people know how much empowered a woman is .Women of India have come a long way from being insightful and erudite disciples in the Rig Vedic period to holding important positions in corporate world in present day times. Women today are occupying fifty percent of the managerial positions in multinational companies. In this paper, I would like to elucidate the role of women in rural entrepreneurship.