UTAUT VARIABLES TO INCREASE REUSE BEHAVIOR OF E-MONEY IN INDONESIA

Rapid advances in technology and information have changed almost the lifestyle of people in the world. Todays society tends to use and utilize technology in every way. In fact, recently the development of technology and information has encouraged the development of payment instruments into e-money. Indonesia is also one of the countries that supports the development of e-money, and now the development of e-money in Indonesia itself can be said to be growing rapidly. However, this certainly has an impact on the competition in the e-money industry, which is getting tougher every year. Therefore, it is important for the e-money industry to continue to increase actual usage, of course, in order to remain competitive in the midst of fierce competition in the e-money industry. The purpose of this study was to determine the effect of Performance Expectancy, Effort Expectance, Social Influence, Facilitating Condition, Hedonic Motivation, Habit, Intention to reuse and Reuse Behavior on gopay users in Surabaya. The benefit of this research is to be an input in knowing what factors influence Reuse Behavior. This research is a causal research using quantitative methods and processed with the help of a statistical program, namely SPSS version 22.0. Data was collected by distributing questionnaires using the snowball sampling technique to 120 respondents.Based on data analysis is that from seven proposed hypotheses, six hypotheses are supported and one hypothesis is rejected.