Marketing of Chili Seeds in Anantapur District of Andhra Pradesh

Objectives: To study the market potential of chili seeds and what are the factors influencing farmers to purchase those seeds. And, to study the sellers? perception emphasis has been led to describe factors influencing dealers? preference for chili seeds of different major players. Along with this study of Benefit-Cost ratio for farmers in cultivating chili. Methods: Descriptive research approach is followed. Data is collected from 125 respondents with the help to both close ended and open ended questions. Respondents are selected using judgmental sampling for dealers and multistage sampling for farmers. Findings: In this study, we have worked upon the market potential of chili seeds, influencing factors of chili seeds purchase and sell for both farmers and dealers, and benefit-cost ratio for farmers because as per the latest previous production results India is the largest producer, consumer, and exporter of chili. Along with this hybrid seed, demand has increased because it provides surety in terms of yield potential and resistance to pests and diseases. Novelty: Indian agriculture is losing its contribution to GDP but still employing a large population. Especially horticulture crops are seen as a way of early cash recovery and that is one of the most important things in farming practice. That?s why this study will help the readers to get the insights about the financial feasibility of in chili production and also from the point of view of sellers if anyone wants to try this business.