PERCEPTION AND ATTITUDE OF THE FARMERS TOWARDS SUSTAINABLE FARMING IN PRAYAGRAJ DISTRICT OF UTTAR PRADESH

The study conducted was to understand the perception and attitude of the farmers towards sustainable farming in Prayagraj district of Uttar Pradesh. Seven random villages were selected in Jasra block at Bara tehsil, in total 110 respondents were selected randomly for this study, the data was collected with the help of a self-designed well-structured interview schedule by personally interviewing by the researcher. The data was then statically analysed. The results concluded that majority of the respondents 43.63% had a highly favourable perception towards sustainable farming followed by 31.82% favourable and only 24.55% had unfavourable perception about it. And the findings also revealed that most of the respondents i.e. 50% had favourable attitude regarding sustainable farming while the other 29.09% had unfavourable and 20.91% highly favourable attitude.