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E-MART IN CHINA

Journal: International Journal of Business Management & Research (IJBMR) (Vol.5, No. 1)

Publication Date:

Authors : ; ; ;

Page : 79-88

Keywords : E-Mart; South Korea; China; and Retailing Industry;

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Abstract

Regarding that E-mart is the largest discount retailer in South Korea and is affiliated by SHINSEGAE group, and the retail industry in South Korean became in its mature stage, E-mart has expanded their business into global market. China is an attractive market for retail industry. E-mart’s business in China could be a good chance. However, since E-mart first entered to China, E-mart doesn’t have made net profit.

Last modified: 2015-04-09 22:28:17