E-MART IN CHINAJournal: International Journal of Business Management & Research (IJBMR) (Vol.5, No. 1)
Publication Date: 2015-12-27
Authors : Hyungkyung Cho; Arum Lee; Seungho Choi;
Page : 79-88
Keywords : E-Mart; South Korea; China; and Retailing Industry;
Regarding that E-mart is the largest discount retailer in South Korea and is affiliated by SHINSEGAE group, and the retail industry in South Korean became in its mature stage, E-mart has expanded their business into global market. China is an attractive market for retail industry. E-mart’s business in China could be a good chance. However, since E-mart first entered to China, E-mart doesn’t have made net profit.
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Last modified: 2015-04-09 22:28:17