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Мерчандайзинг в аутлетах
Journal: Paradigmata poznání (Vol.1, No. 2)Publication Date: 2014-05-20
Authors : Skrygun N. P.; Konoshenko L. V.;
Page : 188-190
Keywords : merchandising; outlet; buyers; methods of human exposure.;
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Abstract
The concepts of “merchandising’ and “outlet”, the methods of merchandising for paying attention, psychological methods of promoting to buy the commodities are described. The intercommunication of merchandising and psychological methods of influence on a customer is set. The methods of influence on customer’s consciousness are distinguished.
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Last modified: 2015-04-12 22:30:00