THE OPINIONS OF PHARMACISTS ABOUT THE POSSIBILITY OF USING ELECTRONIC MEANS OF COMMUNICATION BY PHARMACEUTICAL COMPANIES TO FACILITATE THE PROCESS OF TRADE EXCHANGE

This study aimed to identify the opinions of Pharmacists about the possibility of using electronic means of communication by pharmaceutical companies to facilitate the process of trade exchange for this purpose, a model has been designed for the study, which included a number of factors which were identified in an investigation and examination of the environment of the pharmaceutical commerce organization in Jordan. The study's constructs were divided into five dimension including scientific and guidance information, information about services, using of electronic communication means and the pharmacists views. Five hypotheses were developed based on the dimensions of the study as well as on relevant literature; in addition, a sixth hypothesis was added to measure the correlation between different constructs of the study's model. In order to collected the data required for examining the hypotheses and reaching conclusions, a questionnaire consisting of (30) questions covering the dimensions and hypothesis of the study, was designed, the design and development of this questionnaire was based on an initial pretested survey distributed to a sample consisting of 15 pharmacists in Amman Jordan. The questionnaire was then distributed to pharmacists in Amman Jordan. Data collection resulted in 47 usable surveys for subsequent analysis. Overall, the findings provided supported the model of the study. All the hypotheses regarding the impact of the factors were included in the study. The results of the study show that the E-Mail and Facebook are the electronic communication means that pharmacist used the most, but both Twitter and YouTube are negative. The results of the study indicated that there is a significant relationship between all contrasts in the study model.