DIGITAL ILLUSTRATIONS AS A MEDIUM OF SOCIAL AWARENESS, WITH RELATION TO WOMEN’S ISSUES

Digital illustration, a dominant form of digital art, has been an accessible and widespread means of expression. This has become a vital tool to propagate ideas owing its popularity to its highly intelligible nature. Digital illustrations have enlarged the prospects of artistic creation and constitute a field in which we see possibilities for future research. The paper surveys how people of Uttarakhand and Chhattisgarh, aged between 16 to 27 years perceive the idea of spreading awareness related to women through digital illustrations on social media. The study explores and brings conclusions through surveys and interviews about the potential of digital illustrations in instigating awareness by bringing attention to the challenges faced by women. Visual communication is the strongest medium to communicate in the present era. The study finds that the art of digital illustration has the ability to provoke unconventional thoughts in an ever-growing social media user base. However, the study also finds that for digital artists, recognition for their original work remains challenging.