A STUDY ON THE ROLE OF GRAPHIC DESIGNERS FOR REDUCTION OF DIGITAL CARBON FOOTPRINT

Environmental concern is a cognizable topic in current days; almost every industry has initiated to put positive effort into dealing with the negative impact of the production and consumption. Digitalization is being practiced as a better outcome, but it also significantly affects the environment. CO2e has been identified as a pollutant through digital procedures caused by digital carbon emission. Almost half of the population is online, so it is becoming increasingly common to broadcast advertisements for better communication, which is one of the most contributing practices to carbon emissions. The maximum data transmission frequency is a driving key for the digital carbon footprint. The other significant key drivers are size, dimension, resolution, and color application in the graphics, which are the essential elements of graphic design. Therefore, it is a natural question what the role of graphic design in can be minimizing carbon emissions and what measures a graphic designer can take as a responsibility. After recording the in-depth opinions of designers and students, an attempt was made to outline the influential factors for the responsibilities of graphic designers to reduce the digital carbon footprint to elicit an answer to the above question.