DІGITAL TECHNOLOGIES IN BUSINESS IN THE CONTEXT OF DEVELOPMENT THE INDUSTRY 4.0 IN UKRAINE

The article examines Digital Technologies in Entrepreneurship in the Context of Industry 4.0 Development in Ukraine. The authors stressed the important role in the development of Ukraine's economy, which belongs to the innovative approach in the activities of enterprises and their management. After all, only with the help of an innovative component, which will include the introduction of the latest equipment, digital marketing, digital management, really solve production, resource and technological problems that arise in the activities of enterprises and increase their competitiveness. It has been proven that the material world integrates with virtual reality, which leads to the creation of new cyberphysical structures that are integrated into a single digital environment. The authors emphasized that the integration of IoT solutions is a promising place for the use of blockchain in enter‑ prises. Therefore, there are a large number of «smart» products and devices that are networked and connected to cloud devices. Manufacturing Resources Planning (MRP II) is the first and second generation of tools that allow companies to better manage their production systems by distributing materials and scheduling production. will reduce resource consumption, reduce transportation costs and inventory. The use of such blockchain technologies will make it possible to identify problems in the chain of logistics of production processes by combining different functional structures in a single digital space. The authors emphasize that digital platforms are beneficial to all participants in the business process and allow the implementation of new models of service use.