Product Development of the Leather Good Using Walton's Matrix

One of the most popular activities included in creative industries in Romania is leather goods craft. Nowadays the consumer needs are very high that's why the companies are facing many challenges and will resist on the market only those who will be the first to launch a certain product or surprise the market. In this paper was used Walton's matrix in order to identify a product that will provide a high profit and is useful for developing production strategies and the long-term development plan of the company's portfolio. This method was applied on a leather good product for women, made from leather. The opinions of the customers about the product, as well as the problems identified by them are very important for the development team in order to obtain new improved products. Modular matrix helps to obtain a technological design model from the design phase. The main advantage of the matrix is the fact that the development is focused on the module without having an impact on the relationships with the other parts. The modular matrix was developed using DSMMatrix program.