ANALYSIS OF INNOVATIVE POTENTIAL PHARMACEUTICAL MARKET

The article substantiates the urgency of the problem of managing the development of innovative potential of the enterprise, caused by the practical need to solve this problem. Insufficient theoretical elaboration of issues of innovation potential development management in the context of the pharmaceutical sector, especially in the domestic literature, and, as a consequence, insufficient elaboration of this issue in practice have been identified. Theoretical and methodological principles of managing the development of innovative potential of the enterprise are considered. Namely, the economic essence of innovation potential is determined. The review and analysis of theoretical aspects of management of innovative potential of enterprises is carried out. The current state of the innovation potential management system in the pharmaceutical market is considered. The innovative potential of the pharmaceutical market of Ukraine is researched and analyzed. Ways to improve the innovation potential management system are proposed. It is substantiated that based on the level of innovation of domestic pharmaceutical products and the identified problems of the pharmaceutical market of Ukraine, a relatively high level of wages in the field of pharmaceuticals is not an effective catalyst for scientific and research activities. Public targeted funding for pharmaceutical research projects should be strengthened, especially for those groups of diseases whose prevalence requires priority control. It is proved that the state should coordinate joint research activities between relevant business structures, research institutions, medical institutions, as well as higher education institutions that train specialists with appropriate qualifications. The scientific novelty of the obtained results is the development of scientific and practical principles for the implementation of recommendations for improving the components of managing the innovative potential of the pharmaceutical market.