A CONCEPTUAL APPROACH TO THE SMART PARADIGM IN THE DIGITAL ECONOMY

The purpose of the work is to study the SMART-paradigm in the digital economy and draw certain conclusions. The paper defines the influence of information and communication technologies on the development of the digital economy. Thus, in recent decades, information and communication technologies have become the main driver of innovation and stimulating changes in organizations (companies, other institutions) and the development of innovative production in smart factories. This situation contributes to the development of innovations and the formation of the SMART-paradigm. The paper studies the evolution of the formation of the concept of "SMART" and systematizes the directions of the concept of the SMART-paradigm (smart environment, smart country, smart city, smart housing, smart country). In scientific sources, it is noted that the SMART-paradigm is characterized by: self-adjustment, self-adaptation, self-configuration, self-control, self-healing, independent functioning, which is the source of self-organization and the process of new quality and the development of structures and systems that require "smart organizations" that support the development of e-commerce technologies and digital business using the high-performance computing systems and networks needed to dynamically respond to changing economic trends. It is substantiated that the emergence and development of the SMART-paradigm is due to the replacement of the industrial economy with a digital economy with the increasing influence of digital technologies on business processes of companies and production. The paper notes that SMART-technologies involve the use of computer systems and microprocessors to perform daily tasks and exchange information. SMART-technologies today are directly interconnected with a person, with analogues of his replacement in the process of their functioning. The "human component" in the content and functioning of SMART-technologies is constantly demonstrated. The problems of the development of SMART-technologies in modern conditions (legal, organizational, methodological, informational) are systematized and investigated. It is determined that the development of SMART-technologies contributed to the formation of the principles of the SMART-paradigm in the digital economy - smart organization, smart company, smart factory.