RESEARCH OF CURRENT TRENDS IN FINANCIAL RESULTS OF UKRAINIAN ENTERPRISES BY FIELDS OF ECONOMIC ACTIVITY

Effective business is the foundation of every country's economy. One of the most important tasks of enterprises in modern market conditions is to obtain positive financial results (profits), as the value of this indicator is an indicator of the effectiveness of business models and value formation processes. Making a profit provides financial opportunities for business development, contributes to the creation of new jobs, improving the quality of goods and services, increasing the competitiveness of products in national and international markets. Therefore, the formation of a positive financial result is important not only for business owners but also for other participants in market relations. The article examines the dynamics of the net financial result (balance) of Ukrainian enterprises, both in terms of total and by individual types of economic activity during 2010–2021, identified activities with the highest and lowest volumes of net profit, found that during 2013–2019, domestic enterprises of industry, wholesale and retail trade, transport, warehousing, postal and courier activities developed steadily and increased their profits, the main causes and consequences of the results were revealed. In order to more objectively assess the financial results of enterprises and reduce the impact of inflation, analyzed the value of operating profitability by type of economic activity, assessed the dynamics and identified activities with the highest level of profitability, identified the composition of Ukrainian industries characterized by chronic losses. The study found that the profitability of national enterprises is characterized by dynamism and sensitivity to many factors, including the political and economic crisis of 2014–2015, the annexation by the Russian Federation of the Autonomous Republic of Crimea, the war in Donbass, low purchasing power, relative monetary instability units, rather unfavorable investment climate, etc., special attention is focused on analyzing the impact of the Covid-19 pandemic on the economy of Ukraine through the prism of enterprise profitability. It is established that during 2020, due to the negative impact of quarantine restrictions caused by the pandemic, Ukrainian enterprises received twice less than the total profit compared to the previous 2019. However, in the first half of 2021, net profits increased significantly and amounted to UAH 384,920 million, which is 21% more than in the whole of 2020. That is, Ukrainian enterprises began to adapt to new operating conditions and it was possible to predict the further development and improvement of their performance. However, the Russian aggression in February 2022 and hostilities led to the leveling of positive trends in the dynamics of financial performance of enterprises in our country.