GLOBAL PERFORMANCE MANAGEMENT USING THE SUSTAINABILITY BALANCED SCORECARD AND BUSINESS INTELLIGENCE-A CASE STUDY

Managing Corporate Social Responsibility “CSR” performance presents a great difficulty for the company since it involves managing the three main dimensions of sustainability simultaneously. This is why we focus on decision-making and control systems to achieve the main objective of the research; which serves to manage global performance. A qualitative study was carried out through a case study carried out within a Moroccan company labeled "CSR". Analysis of the results showed that the sustainability balanced scorecard can be an effective instrument for managing global performance. The latter is a complicated and systematic process that necessitates a high level of coordination among the company's stakeholders. Again, the use of Business Intelligence helps the company to control its strategic information through its ability to process a large volume of data with better quality, its decision-making capabilities, and better support for strategic objectives through improved performance and the integration of data from different sources.