FINANCIAL DECISION FACTORS FOR WOMEN MSME IN TANGERANG: AN ANALYSIS USING STRUCTURAL EQUATION MODELING

Although Tangerang is an urban area, there are still many women MSME who do not still very understand about the financial products. When they are faced with financial products other than savings, they are still afraid and hesitant to use it. Even they should use them to accelerate their business. It interests us to test their financial literacy level through structural modeling. We build a financial decision-making model with two antecedents, namely financial literacy, and financial inclusion and one mediator, namely financial intention. Based on the SMART PLS results of 150 respondents, all indicators have passed the inner and outer model and others. This study finds that financial intentions can mediated effectively the literacy and financial inclusion as antecedents with to financial decisions as consequent. Thus, finally from this research, it can be concluded that for women MSME in Tangerang were more financially literate than just the previous studies facts.