Role of Social Media Influencer in Product Marketing: A Case Study of Handmade SME’S Vendor Products in Iraq

The technological advancement is growing rapidly in the contemporary era of digitalization or industrialization. It has brought multiple revolutionary changes which has significant implications for mankind. Social media marketing is one of the most significant inventions of digitalization. It is achieving the attention of researchers in multiple perspectives. So, the present study aims to assess the role of the social media influencer in product advertising and accounting. In the current practical investigation, case research of Iraq is presented. In order