Strategic Directions for the Formation of Ukraine's Export Strategy in the Context of Economic Recovery

The article analyzes the export potential and proposes a methodology for its assessment, measures for its development in the Marshall plan. The institutional mechanism by which Ukraine's export activity is regulated in wartime conditions has been studied. The study identifies the main threats to the country's foreign economic activity during this period. In order to develop the export potential, it is necessary to make changes to the development strategies of the territories, which helped the authorities to clearly form the tools and directions for developing the potential, in order to satisfy the interests of the sectors of the economy with all possible tools.