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Tastings as a tool to increase sales
Journal: Science Journal "NovaInfo" (Vol.133, No. 1)Publication Date: 2022-09-15
Authors : Rovneyko Margarita Aleksandrovna;
Page : 18-19
Keywords : SENSORY MARKETING; PSYCHOLOGICAL STIMULATION; TARGET AUDIENCE; CONSUMER; MARKETING; TASTE; TASTE BUDS; TASTINGS;
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Abstract
The article describes the current direction of sensory marketing – the impact on the consumer's taste buds through tasting. Based on the studied theoretical material and the results of a sociological survey, the author gives practical recommendations on the aspect under consideration.
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Last modified: 2022-09-21 03:32:17