Visual Arts And Sustainable Livelihood Development: Heritage Tourism In KISII County

The study analyzed the contribution of visual arts to sustainable livelihoods of people living in Tabaka and Manga areas. The study was guided by sustainable livelihood framework, which is built on the belief that people need assets (natural, social, human, physical and financial) to achieve a positive livelihood outcome. The study utilized explanatory research design where a sample of 207 respondents was used. While two stage cluster sampling was used to select 207 respondents for the questionnaires. Descriptive statistics with the help of Statistical Package for Social Sciences (SPSS) were used to analyze the quantitative data collected. The results indicated that sustainable livelihood of the host community was significant influenced by visual arts (56.8%). The null hypothesis (Ho) (p= 0.039) was rejected. It was concluded that visual arts significantly contributed towards sustainable livelihoods of communities living in Tabaka and Manga areas.