Peculiarities of the Development of the Glocalization Process as a Specific Regional Mechanism of Globalization

The purpose of the article is to analyze the development of the glocalization process as a result of globalization, to determine its levels and forms. Analyzing, systematizing and summarizing the scientific works of many scientists, the positive and negative manifestations of globalization and post-globalism were considered. It has been proven that these systems did not live up to the hopes placed on them. In this regard, world society was forced to look for new forms of interaction. This led to the use of the next stage of post-globalization - glocalization - an inextricable combination of global and local (regional). As a result of the study, the main points of view on the glocalization process were considered, the main approaches to the research of the glocalization process were presented. It is suggested that glocalization should be understood as a dynamic process of the interaction of the local and the global, when the elimination of global processes to the local level (localization) takes place with the simultaneous exit of local processes to the global level (globalization). The dual nature of glocalization is emphasized and schematically presented. It is proved that the term "glocalization" should be considered as a specific regional mechanism of globalization, which is tied to the development of a certain territory with its characteristic historical, geographical, ethno-cultural and other features. The main elements of the glocalization mechanism are presented, in particular, the goal, object, subject, subject, motive, infrastructure, basis, prerequisites, principles. Together with the hybrid phenomenon of "glocalization", a number of other terms were considered, which, like glocalization, have an adjacent polarity (quasi-polarity), that is, between globalization and localization, centralization and decentralization, integration and fragmentation: "haord", "fragmegration", "regkal" ". A conclusion was made about the relevance of the development of the glocalization process in modern conditions.