Self-Efficacy, Hope, and Optimism as Predictors of Organisational Commitment among Nigerian Broadcasters

The study investigated self-efficacy, hope, and optimism as predictors of organisational commitment among Nigerian broadcast professionals. A cross-sectional survey technique was used in the study, with a sample of 100 respondents drawn using accidental sampling techniques from three Nigerian stations: Nigerian Television Authority (NTA), Anambra State Broadcasting Service (ABS), and Imo State Broadcasting Corporation (IBC). Self-efficacy (r =.22), hope (r =.24), and optimism (r =.30) were found to be significantly correlated with organisational commitment. The multiple linear regression analysis revealed that predictor variables accounted for 25% of respondents' organisational commitment variance, with an adjusted R square of 251. In the regression equation model, hope (=.17, P.001) were significantly and positively correlated with organisational commitment (=28.60.P<001). Using the Generalize Self-Efficacy Scale, State Hope Scale, and Optimism Scale, the study recommends the adoption of self-efficacy, hope, and optimism as predictors of respondents' organisational commitment.