EFFECTS OF MARKETING PROMOTION ON FARM PRODUCE IN CROSS RIVER STATE

Increase in sales is the heartbeat of every marketer. This is achieved very much by promotion. This study evaluated the effect of marketing promotion on farm product in Cross River State . Objectives were raised for the study which led to the raising of research questions. Organically, the following hypotheses were formulated : awareness creation has no positive impact on farm products in Cross River State social media makes no positive impact on farm products in Cross River State branded promotional gifts has no correlation with sales of farm products in Cross River State and customer loyalty makes no positive impact on farm products in Cross River State . Difference in mean statistic was used to test the hypotheses which led to the following findings : awareness creation has positive impact on farm products in Cross River State social media makes positive impact on farm products in Cross River State branded promotional gifts has correlation with sales of farm products in Cross River State and customer loyalty makes positive impact on farm products in Cross River State. It was concluded that farmers can use promotion to push up demand for their farm products. It was recommended that the farmer should maximize awareness creation on his farm products since it makes positive impact on farm products social media should be well utilized by the farmer since it makes positive impact on farm products branded promotional gifts should be well considered by the farmer since it correlates with sales of farm products and customer loyalty should be always exploited by the farmer since it makes positive impact on farm products.