Audience Perception of Public Health Campaigns on Cross River Radio

This study examined audience perception of public health campaigns on Cross River Radio. The study sought to compare individuals' actual and preferred methods of obtaining health messages; to ascertain the extent at which health messages are communicated through radio broadcast and to determine if the radio is an effective method to increase health knowledge and intentions to change health behavior. To achieve these, relevant studies were reviewed and the individual differences theory as well as the development media theory was adopted in this study to establish a workable theoretical framework. The study indicated among other things, that the role of radio broadcast in health promotion for sustainable