CUSTOMER PERCEPTION ON ONLINE BANKING - A STUDY IN SELECT NATIONALISED BANKS

Banking industry in India experienced great changes in the millennium of 2000 AD and later.This article is an attempt to know what generation Y and generation Z feels and perceive about their online banking experiences. Especially about the nationalised banks which they have patronised since their youth. Data has been collected form primary sources from account holders of nationalised banks and secondary data from various reports and articles on banking. Further these data has been analysed using arithmetic mean and descriptive statistics. Conclusion are drawn based on these statistical tools.