A Study on Market Prospect of Chicory at Hyderabad Metro Kiosks

Hyderabad is one on the global cities which is known for its rapid infrastructural grown and development in field of information technology. [1] Currently Hyderabad is having an easy mobility for its residents and tourists from all over the world. The project called Hyderabad metro rail, which is developed by Larsen and turbo company and started its operations in 29 November 2017 .[2] The metro stations are equipped with kiosks which will help the transistors be rejuvenated while on transit. [3] These kiosks are strategically planned in terms of infrastructure, space and the kind of food they offer to their customers. The kiosks will be replacing the use of coffee on the whole with a resembling product- CHICORY that has better health benefits when compared to coffee. Chicory is not only healthier but also has no caffeine content in it. Moreover, it's way cheaper than coffee. Through this paper , we try to enlighten the advantages of chicory over coffee not only in Hyderabad metro kiosks but also in everyday life. The current paper is a well conducted research on the use of chicory in the metro stations and the benefits it has over consuming coffee. There are various objectives that are achieved through a rigorous market research including financial viability of chicory