Railway Land Transportation Business Strategy in Indonesia

Railroad is one of the modes of transportation that has special characteristics and advantages. This is because the train is something that is very practical for Indonesian people in general. In addition to saving energy, trains are seen as a means of transportation for all levels of society, not only serving the upper room, providing trains also provides for the lower middle class. Data were collected using a questionnaire issued by 127 respondents provided by the Rantauprapat Great Railway Station. The data analyzed were analyzed using SEM Amos. From the results of this study the following conclusions can be drawn; service quality variables (service quality) directly affect business strategy, product attribute variables (product attributes) do not bind directly to business strategies, business strategy variables are directly bound to customer satisfaction and product attributes are directly related to customer satisfaction through business strategies.