Corporate Social Responsibility of Inland Resort Owners and Community Attitude of Barangay Residents towards Local Tourism Industry

The study was undertaken to describe the level of Corporate Social Responsibility (CSR) of inland resort owners towards the community attitude of barangay residents in Toril. The study used the non-experimental quantitative research design, employing descriptive-correlation technique. The data were gathered from 320 barangay residents in eight different inland resort destinations around Toril and using a downloaded questionnaire and through purposive sampling technique. The result showed that the level of Corporate Social Responsibility of Inland resort owners was high which indicated that the items relating to the CSR were often manifested. In addition result showed that the level of Community Attitude of barangay residents was high which indicated that the items relating to the community attitude were often manifested. Further, data showed that there was a significant relationship between the corporate social responsibility of inland resort owners and community attitude of barangay residents and that the overall corporate social responsibility practices of inland resort owners significantly influenced community attitude. Among the domains of corporate social responsibility, social practices significantly influenced community attitude. Likewise, between the two domains, the social practices in its singular capacity is the best predictor of community attitude