Brand Management in Product Customization Dimensions Participation in Building and Customer Experience Management

This article is for synthetic purposes. Brand management conceptual framework for product customization dimensions. Using theoretical synthesis and related research developed into a conceptual framework that consists of various factors, namely Customer Coproducer, Customer Experience management, Collaborative Management and Customization Customization Which leads to the development of brand value There are five main components: brand awareness. Perceived quality brand group Brand image and brand loyalty developing successful brand values Business organizations must consider 3 main factors which are Customer Coproducer, Customer Experience management and collaborative Management Which this research framework has influences to promote and brand value management in product customization dimensions.