ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

Previous survey about service quality, customer satisfaction and customer loyalty before revealing various relationships in mobile music application industry

Journal: THE INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT AND TECHNOLOGY (Vol.5, No. 4)

Publication Date:

Authors : ;

Page : 07-164

Keywords : Mobile music application; Service quality; Customer satisfaction; Customer loyalty;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

: Based on the existing researches, this paper provides the various dictionaries of important concepts, properties, and relationships among service quality, customer satisfaction and customer loyalty before executing a research to find out what kind of relationship among the above three variables in mobile music application industry. This paper is contains the following contents. First, in the introduction, the current state of the mobile music application industry and the purpose of this paper will be described. Second, we will summarize the existing studies on the definition and characteristics of important variables that managers should consider to improve the competitiveness of mobile music application products, ie, service quality, customer satisfaction, customer loyalty, and so on. In conclusion, this paper suggests the future research guidelines

Last modified: 2023-01-31 21:14:30