Trends of Business Oriented Farming with Modern Technique: An Empirical Study of Poultry Farming in Darjeeling District of West Bengal

Animal husbandry is an important part of the Indian Rural economy. It provides large employment opportunities to landless, small and marginal farmers and contribute a significant food basket with full of nutrient values to millions of peoples. There are four major types of animal husbandry present in India say Dairy farming, poultry farming, fish farming and bee farming. The poultry farming industry has evolved in the 21st century from small farms to industry to relatively few large vertically integrated companies.It has shown phenomenal growth averaging about 10 per cent in egg production and 15-20 per cent in broiler production annually. Poultry farming egg and meat, in recent years, have become important and popular food for the 68 per cent of the non-vegetarian population of the country. Consequently their consumption is increasing from day to day. Poultry farming in India has transformed from a mere tool of supplementary income and nutritious food for the family to the major commercial activity generating the required revenue.