Digitalization and MSME Financial Performance: theTime of the COVID-19 Pandemic

: The results This study aims to assist practitioners in identifying strategies needed to respond to the impact of the ongoing pandemic to MSMEs and assist companies in predicting risks in the early stages of business decisionmaking and planning, and determine the action to be taken. The method used method qualitative descriptive. The population in this study is MSMEs in Indonesia Medan city. The sampling technique was simple random sampling. Method data collection by questionnaire and sample collection period 2 month with a total sample of 37 questionnaires obtained. The results of this study are epidemic Covid-19, many MSMEs have been affected, 43% of MSMEs have capital constraints, the impact of covid-19 for MSMEs is that only 50% of the results survive Covid-19 pandemic data and some others have stopped temporarily due to lack of capital and PPKM government policies. strategy that done by MSMEs to be able to operate during a pandemic by adding capital by 47% and using information technology by 29%. The use of information technology is carried out as a promotional media in the form of: WhatsApp at 88%, Facebook andInstagram at 6% each. Impact Covid-19 also affects the financial performance of 75% MSME