The Effect of Service Quality, Product Quality, Trust and Security on Customer Satisfaction in Using Mobile Banking

: This study aims to examine the effect of service quality, product quality, trust and security on the satisfaction of BCA customers in Surakarta in using mobile banking. The population in this study are all BCA customers in Surakarta who use mobile banking. The data used in this study is primary data obtained from the results of questionnaires circulated to BCA customers in Surakarta who use mobile banking. Sampling in this sample was carried out by convenience sampling, so that 100 samples were obtained. The data analysis technique used is multiple linear regression analysis with SPSS version 25 program. The results show that product quality, trustworthiness, and security have a significant effect on customer satisfaction, while service quality has no effect on customer satisfaction in using Mobile Banking services.