Preferences for the Master of Business Administration (MBA) in Agribusiness Program: A Conjoint Analysis

The primary objective of this study was to determine the Preferences of Agribusiness Professionals for Master of Business Administration in Agribusiness in the selected agribusiness offices in Davao City. Conjoint analysis was applied to determine the relative importance of each of the five attributes. The additive model was used to measure the preference of agribusiness professionals' for an MBA in agribusiness. The result of the study presented that the five (5) attributes, namely: faculty qualification, schedule of classes, facilities, learning modalities, and cost per semester, are all important attributes that contributed to the total preference of Master of Business Administration in Agribusiness among respondents in agribusiness offices in Davao City with learning modality as the most important attribut