Ntellectual Capital, Corporate Social Responsibility & Marketing Mix: A Structural Equation Model on Financial Performance among Commercial Banks in Caraga Region

The goal of this research was to find the best fit model for the commercial bank's financial performance, using structural equation modeling (SEM) as the primary statistical tool to investigate the interrelationships between the constructs of intellectual capital, corporate social responsibility, marketing mix and financial performance. The 400 employees were selected using a stratified-random selection approach and a descriptive-correlational study design. For the levels, interrelationships, influence and exploring the best fit model of the constructs, statistical methods such as mean, Pearson Product Moment Correlation, Multiple Regression and Structural Equation Modeling were utilized. A significant relationship between the three constructs with financial performance was established. Intellectual Capital is always observed while corporate social responsibility, marketing mix and financial performance are oftentimes observed by the respondents. When regressed, it was found that intellectual capital influences financial performance. Among the three (3) independent variables only corporate social responsibility best predict financial performance. The best fit model showed that corporate social responsibility as indicated by philanthropy and customer service delivery best predict financial performance as indicated by fundraising efficiency, financial transparency, and programs financial efficiency.