Tourism Social Entrepreneurship Model with Paretto Analysis Technique at Tourism

Sustainable tourism development opens the door for social entrepreneurial actors to carry out innovations in the local tourism sector. The aim of this research is to address the gap in conceptualizing social entrepreneurship as a more holistic strategy for the development of sustainable community-based tourism. By critically analyzing the literature, this study places social tourism entrepreneurship in community development using a pareto analysis model. In the first stage, a comprehensive literature review is carried out on the factors that influence social entrepreneurial intention which reveals several variables that influence or are responsible for the formation of social entrepreneurial intention. In the second stage, a quality tool namely "Pareto Analysis" is used to identify and propose "vital few" factors, applying the 80:20 rule. Finally, this study proposes a comprehensive model for the formation of social entrepreneurial intention.