Three Box Solutionin New Normal Hospitality Sector: A Conceptual Framework

To provide a conceptual framework for understanding and provide ideas on the application of The Three Box Solution concept through the new normal in the hospitality sector. This paper contains a combination by presenting an overview of the impact of COVID-19 in the hotel sector based on the latest news reports, The Three Box Solution conceptual and then develop framework for application new normal hospitality sector and offer for further research. The results of this paper are the framework application of three box solutions in the form of box 1: present, focus hotel performance: implement health and hygiene protocols, box 2: past, reducing hotel high-touch service such as spa & gym, and box 3: future, create new strategy along with touchless technology and create a safety culture