PUNJABI POP MUSIC VIDEOS AS AN EFFECTIVE TOOL OF PROMOTION IN INDIA

Punjabi pop music videos have gained significant popularity in India in recent years. These music videos, which often feature catchy beats, energetic dance numbers, and colorful production values, have become widely popular among young people in India. These music videos have been used as a tool for brand promotion and marketing by various companies and organizations. These music videos offer a unique platform for reaching a large and engaged audience, particularly among younger people. Brands and products can be featured in the music video itself or advertised during the video through product placements or sponsorship deals. This research paper investigates the use of Punjabi pop music videos as an effective tool for promotion. A sample of 1000 respondents from different parts of India were surveyed through both offline and online methods using a self-made questionnaire to study effectiveness Punjabi pop music videos as promotion tools.