BRAND CONSCIOUSNESS AMONG YOUTH - PERCEPTION, PEER PRESSURE AND THOUGHT PROCESSES

Teenagers' influence on family spending has grown in recent decades due to changes in technology, increasing access to consumer goods, and the rise of the nuclear family. Teenagers nowadays are quite savvy, so they can handle the uncertainty that comes with making a variety of choices. They have self-assurance, power, and freedom. In this research, we examine how adolescents' brand awareness might be influenced by a number of different circumstances. The influence of these demographic factors on young adults' decision-making is also explored. As the market for branded goods continues to expand, an understanding of this idea is crucial. Marketers, corporate policymakers, and advertising will all find the findings useful as they seek to push items to teens in the most efficient way possible.