A STUDY ON CUSTOMERS PERCEPTION TOWARDS NEO BANKING SYSTEM

The inception ofdigitalization in the economy throws light on the development of Neo banks. Neo banks have created evolution in the banking sector which bridge a gap between the services that traditional banks offer and the evolving expectations of customers in digital age. The social acceptance of Neo Banking and the customer's perspective matters a lot for the further empowerment of this Neo banking system. The pandemic situation further pushed the citizens towards Neo banking as it provided convenience and contactless access towards banking services. So, the present study was undertaken to investigate customer's perception towards Neo banking system and to understand the significance and limitations of Neo banks in digital age. Data has been collected from both primary and secondary sources to meet the objectives. The paper strongly believes that there is hope for Neo banks to replace traditional banking system in future.